Case study
The St. Paul Phantom
We took The St. Paul Phantom by Dr. Gerard Gibbons live in print and ebook on Amazon and IngramSpark, then kept it in front of the media with a steady press calendar.
The book reached #1 New Release on Amazon in both Boxing and Sports Biographies. The campaign also earned endorsements from Oscar-nominated screenwriter Paul Tamasy and Oscar-nominated producer Brian Frankish, and a mayoral proclamation for the St. Paul launch.
Figures are aggregate results for the campaign's first six press releases, May 15 to July 3, 2026.
#1Amazon New Release in Boxing and Sports Biographies
5,550media placements
56,917views
20,479link clicks
35AI search citations